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The time of coffee - on the go - Breakfast at Tiffany's - Audrey Hepburn
Breakfast at Tiffany’s – 1961

“The time of a coffee” has become an integral part of our vocabulary and conveys so much information.

In fact, “the time of a coffee” is a “relative” time measurement since it does not always match the time it takes to drink an espresso.
We like to think that “the time of a coffee” does not always have to indicate “how much time” but it can also communicate a way of living and interpreting a break.

This concept of time is different and subjective, from person to person.

But who are the best known type of drinkers?

  • the frenetics: those who know coffee is an absolute necessity and cannot be given up despite hectic schedules. They keep the coffee break short and to the point.
  • the habit: those who believe coffee is an indispensable rite with well-defined timetables for marking the moments of the day. The most well-known times are morning (moka) and after lunch (espresso).
  • the chatters: those who believe coffee is a pleasure only when consumed together. It’s a time of conviviality with colleagues, friends or even the barista!
  • the gossips: mostly women who use coffee as an excuse to exchange confidences with one another while comfortably positioned at the coffee table.
  • the journalists: those who drink coffee at the cafè while calmly reading the newspaper or rather ALL of the newspapers, one right after the other.
  • the “on the go”: those who sip coffee on the street while running to the office or just walking. A new trend in Italy but typically popular in metropolitan areas.

Do you recognize yourself or perhaps someone else?

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