500G is the new bag size designed to inspire and satisfy today’s increasingly conscious and attentive consumers.
Designed for consumers who like to grind their coffee at the moment without sacrificing quality and freshness but still aspire to achieve the kind of coffee typically found at the best cafés and places with particular attention to sustainability.
But there’s more…
+ quality compared to ground coffee and capsules
- no mystery for the consumer as the raw material reveals all
- coffee beans better maintain their aroma and taste
+ freshness compared to the size of 1kg
- same quality, but more practical solution for low consumptions
- proper storage and guaranteed durability
- ideal for use at home or OCS with automatic coffee machines system containing a coffee grinder
+ sustainability compared to coffee capsules
- less packaging = less plastic = less volume = less waste
- shorter production cycle
- optimization of logistics
- improved environment and climate (improved Carbon Foot Print)
- lower emission of CO2eq/kg
+ for consumers compared to coffee capsules
- more quality
- more savings
- more cups of coffee (500G of coffee provides more than 70 espresso)
