The sustainability is often used as a greenwashing communication strategy.
At SpecialCoffee, we have always believed and invested in sustainability and its three dimensions: environmental, social and governance.
Going Green is an eco-friendly, streamlined marketing approach designed to reduce our impact on the environment and increase our sustainability efforts in order to help conserve the earth’s resources.
Step 1 deals with the printed marketing materials which can have a huge impact in terms of carbon footprint...
How sustainable have our habits and daily choices become? Let's start with a simple daily action as drinking a sustainable coffee: check for a Rainforest Alliance Certified coffee, warning to packaging, to brew methods, to cup and to coffee grounds.
Between history, technology and benefits of single-serve coffee in pods and capsules, we will discover how pods are to be preferred in economic terms, eco-sustainability, compatibility and health, even for the ho.re.ca channel!
With a little creativity, we can give a new life to waste products, even to the coffee grounds!
How can we reuse them? What new uses could we mean them, rather than consider them to be "thrown out"?
Let's discover it in this article!